White-space is the Holy Grail every marketer searches for, and to which every marketing strategy must capture. It’s the land where his/her product can truly make a difference to people’s lives, and of course generate attractive profits for company shareholders. Two Extremes The market has two extremes in relation to product functionality and price. On [...]
Marketing Strategy: Six Steps to Remarkable
January 3, 2012 By Be the First to Comment
Great and effective marketing strategy requires you (as the brand) to add remarkable value to every customer you interact with. Be first in your customers minds. Be real. Be strategic. Be intentional. I think of these things constantly as I work. There is too much to do and too many distractions to not work with the [...]
Marketing Strategy and Product Differentiation
April 23, 2009 By Be the First to Comment
On my way out of a restaurant, I passed a young lady who obviously did not fit into mainstream society. She proudly wore a shirt with “misfit” stamped on its front, dyed black hair waving in her face, and other noticeable differences. Where are your misfits? What was the first thought that entered my mind? [...]
Clear Your Own Path
April 20, 2009 By Be the First to Comment
Greatness comes from clearing your own path where others are afraid to walk. Where the path is clear, the reward is small. Be it developing and marketing products, having the courage to take your US products and sell them around the world, or having the courage to change a flaw or weakness that is accepted [...]
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