Marketing Strategy: Product ‘White-space’

White-space is the Holy Grail every marketer searches for, and to which every marketing strategy must capture. It’s the land where his/her product can truly make a difference to people’s lives, and of course generate attractive profits for company shareholders. Two Extremes The market has two extremes in relation to product functionality and price. On [...]

Marketing Strategy: Special K Weight Management

Special K: repositioned as long-term weight management tool? http://t.co/yna6xQrn

Sugar shortage? Side effect is weight loss in millions…

USDA Says Yes to Genetically Engineered Sugarbeets—Kiss “Organic” Goodbye! Reprint of article from Alliance for Natural Health] The US Department of Agriculture last Friday gave farmers the go-ahead to resume planting Roundup Ready sugarbeets—claiming it’s the only way to avoid a nationwide shortage of sugar! Hot on the heels of the deregulation of genetically engineered [...]

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