Great decision making and leadership is more complex, obviously, than four keys or principles. However, implementing these four principles will significantly increase your success as a marketer (creating great marketing strategy), CEO, COO or whatever position you have in the company. Focus on fundamentals and work daily to perfect them. Question Success You must understand [...]
Marketing Strategy: Four Keys to Great Decisions and Leadership
January 17, 2012 By Be the First to Comment
Misguided Leadership: Jail the Captain, Free the CEO
January 17, 2012 By Be the First to Comment
The Captain of the Costa Concordia cruise ship is justifiably jailed and facing possible charges of manslaughter. 11 confirmed dead (more likely to be discovered) resulting from the Captain’s failed leadership and blatantly taking the ship off-course to allegedly ‘salute’ a crew members family living on the island. It may surface there was another reason, [...]
Marketing Strategy and the Apostle James
January 2, 2012 By Be the First to Comment
The Apostle James taught his followers to be swift to hear, slow to speak, and slow to anger (James 1:19). What does this have to do with marketing strategy? Rephrased for us marketers and entrepreneurs… Be swift to hear (the customer), slow to speak and strong to act. 3 Keys to Great Marketing Strategy Swift to [...]
Shakespeare Understood Loyalty
December 28, 2011 By Be the First to Comment
William Shakespeare understood loyalty. Most companies and executive leadership do not. “We few, we happy few, we band of brothers; For he today that sheds his blood with me Shall be my brother…” Shakespeare understood that banding together for a cause qualified everyone involved as brothers, regardless of differences. Many companies and CEO’s believe it’s [...]
Marketing Strategy from the Boardroom
December 19, 2011 By Be the First to Comment
Brand vision and marketing strategy must come from the boardroom, not from brand and category managers nor from external brand consultants. Brand and category managers execute after all stakeholders have agreed. Obvious? Yes. The reality? Many brands lack top-level leadership with the courage (no scapegoats allowed) and experience to step forward and say ‘this is [...]
A Successful Entrepreneur: Integrity in Leadership
July 6, 2009 By Be the First to Comment
A successful entrepreneur understands and does many things. Most importantly, a successful entrepreneur thinks and acts with complete integrity. Peter Drucker, in “The Daily Drucker”, say’s it this way: “…the spirit of an organization is created from the top. If an organization is great in spirit, it is because the spirit of its top people [...]
Confront Reality: A Lesson My Dog Taught Me
June 11, 2009 By Be the First to Comment
To all you dog owners… For about one year my kids have been pleading for a puppy to add to the family. For about a year I held firm, saying “we’re not getting a dog cause you don’t take care of it.” Some of you may remember having this same conversation in your own home. [...]
Deliver the Goods. What Else Matters?
June 9, 2009 By Be the First to Comment
In a business world plagued with mediocrity, doing what you say is all you’ve got. Earlier in my career, I stepped in to a product launch plagued with problem after problem. One problem, however, threatened the launch in its entirety which was just 8 weeks away (and the product still had to be shipped to [...]
“By Your Hand”… Success Is Up To You!
June 2, 2009 By Be the First to Comment
What holds people back… from succeeding in business, from making the money their business could achieve, from being able to work less and make more? In my 15 years experience it is the refusal of people to accept responsibility for their success and failures, by not accepting that what they become is really up to [...]
SUCCESS: Enemy to Greatness
April 6, 2009 By Be the First to Comment
Market growth, the success of your products in the marketplace, is the number one concealer of your underlying problems that will sink your company when sales slow down, if you don’t identify and resolve the problems NOW. A company I consulted for a few years back had a lot of early success in the market for four [...]
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