Countries like China, Japan, S. Korea, and India all seem so distant and mysterious for so many entrepreneurs and corporations. In some respects they are very complicated cultures and business markets for Westerners. The mindset is quite different, and the way of doing business is equally different. So, why should you even worry about selling [...]

Moving your best people to China will be the most important decision you will make as you decide to do business in that complex environment. You cannot rely on locals to understand at the beginning your company culture and core values. They will implement what they know first, which will undermine your core strategy. You [...]