Niche Marketing Equals Disruptive Innovation and Sustainable Profits for Small Businesses. The current debate between Chris Anderson of Wired.com and Malcolm Gladwell in the New Yorker has sparked a discussion on pricing that is critical for all small business owners and entrepreneurs to understand. Chris Anderson states that information wants to be free, and as [...]
Niche Marketing Equals Disruptive Innovation and Sustainable Profits
July 1, 2009 By Be the First to Comment
Stop Interrupting and Start Innovating
June 22, 2009 By Be the First to Comment
Let me rant a bit if I may…. I am tired of receiving spam from online companies selling prescriptions and online medications from Canada, male enhancement products, and a sleuth of others that lend themselves to interruption marketing techniques. Can’t anyone in these segments be creative and think of ways to capture customer interest and [...]
Identify, Agitate, and Resolve: 3 Keys to Successful Marketing
May 20, 2009 By Be the First to Comment
Regardless of the industry in which your product is marketed, you must execute three strategies in every marketing campaign for optimal success. #1: Identify the Problem #2: Agitate the Problem #3: Resolve or Solve the Problem First, identify the problem your consumer, customer, prospect, or buyer has. Why? Sometimes they are not aware they have [...]
Marketing Strategy and Successful Product Launches
May 14, 2009 By Be the First to Comment
One of the principle reasons most product launches fail is the simple fact that we forget which ingredients to put in and which to leave out. What do I mean by that? Success is obtained by consistent adherence to simple components over time. Success is not complex though we like to make it so. Below [...]
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