Marketing Strategy: Six Steps to Remarkable

Great and effective marketing strategy requires you (as the brand) to add remarkable value to every customer you interact with. Be first in your customers minds. Be real. Be strategic. Be intentional. I think of these things constantly as I work. There is too much to do and too many distractions to not work with the [...]

Shakespeare Understood Loyalty

William Shakespeare understood loyalty. Most companies and executive leadership do not. “We few, we happy few, we band of brothers; For he today that sheds his blood with me Shall be my brother…” Shakespeare understood that banding together for a cause qualified everyone involved as brothers, regardless of differences. Many companies and CEO’s believe it’s [...]

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