A late New Year’s eve… It was nice to sleep in a bit and wake up rested. Doing nothing felt great. Sometimes doing nothing is better than doing something that isn’t remarkable. Go big or go home applies here. Your customers will thank you for it. If your marketing strategy and campaigns aren’t remarkable, save [...]
Lowe’s Guilty of Bad Marketing Strategy
December 14, 2011 By Be the First to Comment
Lowe’s marketing organization is guilty of stupidity and handing the Lowe’s brand a two-edged sword. Where did their marketing strategy and communications go wrong? Perhaps they forget to ask the right questions. Marketing Strategy Gone Wild Sword-edge #1 The decision to advertise on TLC’s All-American Muslim would clearly upset a core, conservative segment of their customer [...]
Marketing Strategy and Product Differentiation
April 23, 2009 By Be the First to Comment
On my way out of a restaurant, I passed a young lady who obviously did not fit into mainstream society. She proudly wore a shirt with “misfit” stamped on its front, dyed black hair waving in her face, and other noticeable differences. Where are your misfits? What was the first thought that entered my mind? [...]
SUCCESS: Enemy to Greatness
April 6, 2009 By Be the First to Comment
Market growth, the success of your products in the marketplace, is the number one concealer of your underlying problems that will sink your company when sales slow down, if you don’t identify and resolve the problems NOW. A company I consulted for a few years back had a lot of early success in the market for four [...]
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