A late New Year’s eve… It was nice to sleep in a bit and wake up rested. Doing nothing felt great. Sometimes doing nothing is better than doing something that isn’t remarkable. Go big or go home applies here. Your customers will thank you for it. If your marketing strategy and campaigns aren’t remarkable, save [...]
Marketing Strategy: Special K Weight Management
December 23, 2011 By Be the First to Comment
Special K: repositioned as long-term weight management tool? http://t.co/yna6xQrn
‘Remarkable’ Marketing? I don’t think so.
December 17, 2011 By Be the First to Comment
A family getaway revealed a desperate ‘build it and they will come, at least I hope so’ mentality. The owners were invariably having some fun with passer-by’s, yet today’s economy is separating the strong brands from the weak. Does your marketing strategy have a concrete plan to capture revenue and customer mind-share, or does it [...]
Lowe’s Guilty of Bad Marketing Strategy
December 14, 2011 By Be the First to Comment
Lowe’s marketing organization is guilty of stupidity and handing the Lowe’s brand a two-edged sword. Where did their marketing strategy and communications go wrong? Perhaps they forget to ask the right questions. Marketing Strategy Gone Wild Sword-edge #1 The decision to advertise on TLC’s All-American Muslim would clearly upset a core, conservative segment of their customer [...]
Dwight Howard (Superman): Kryptonite and Free Throws
June 11, 2009 By Be the First to Comment
What’s Your Kryptonite? Watching the NBA Finals as I’m sure most of you are. Amazing such a great player, Dwight Howard, otherwise known as Superman, still has such a flagrant Achilles heal in the prime of his game. Superman had Kryptonite, Dwight Howard has free throws. Dwight Howard’s missed two free throws allowed Derek Fisher’s [...]
Marketing The Right Product
May 29, 2009 By Be the First to Comment
Ever felt like you were talking to yourself in a meeting? Whether you are trying to secure venture capital (VC), trying to get executive approval for a new product you are developing, or presenting to your chief marketing officer (CMO) for approval on your marketing campaign, it doesn’t matter at all if your plan will [...]
The Joker’s Strategy for Marketing and Business Success
May 26, 2009 By Be the First to Comment
In one of the classic lines of The Dark Knight…. The Joker, when talking with District Attorney Harvey Dent, revealed his strategy for destroying the city of Gotham and for destroying the soul of Harvey Dent. Do I really look like a guy with a plan? I’m not a schemer. I’m a dog chasing cars. [...]
Identify, Agitate, and Resolve: 3 Keys to Successful Marketing
May 20, 2009 By Be the First to Comment
Regardless of the industry in which your product is marketed, you must execute three strategies in every marketing campaign for optimal success. #1: Identify the Problem #2: Agitate the Problem #3: Resolve or Solve the Problem First, identify the problem your consumer, customer, prospect, or buyer has. Why? Sometimes they are not aware they have [...]
Marketing Strategy and Successful Product Launches
May 14, 2009 By Be the First to Comment
One of the principle reasons most product launches fail is the simple fact that we forget which ingredients to put in and which to leave out. What do I mean by that? Success is obtained by consistent adherence to simple components over time. Success is not complex though we like to make it so. Below [...]
Marketing Strategy and Product Differentiation
April 23, 2009 By Be the First to Comment
On my way out of a restaurant, I passed a young lady who obviously did not fit into mainstream society. She proudly wore a shirt with “misfit” stamped on its front, dyed black hair waving in her face, and other noticeable differences. Where are your misfits? What was the first thought that entered my mind? [...]
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