South Korean customs officials discover dietary supplement capsules containing ground up baby flesh believed to be a tonic for disease. Dietary supplement and Pharmaceutical companies receive supply from hospitals and abortion clinics. Read this article, this one, and one more. I don’t need to say anything about this disgusting practice, except that it will eventually change how you market dietary supplements.
Marketers in developed countries have long had the luxury of marketing almost exclusively, consumer benefits. In less developed countries like China, marketers must first reassure consumers that their products are safe for them and their families. Once they’ve established safety, marketers can then promote the benefits.
The supply chain globalization will add to the burden of marketers in the US and Western Europe by requiring more marketing effort to the safety and quality of what consumers put in their mouths and in the mouths of their children.
Dry Labs Give Dietary Supplement Industry a Black Eye
NBC Dateline recently exposed the dry labbing problem within the dietary supplement industry, causing all of us in the industry to ask: are labs properly ensuring the safety of dietary supplements?
If the industry wants to continue in a self-regulation environment, it must actively establish and enforce guidelines in not only manufacturing but also in the testing of dietary supplements. I have confidence the industry will do this, but will it be in time before the FDA steps in? I hope so.
Is it time to start marketing what your brand is doing to produce safe and effective supplements, and why it’s important to your consumers? Some brands have been doing this for some time, but most are not. I believe that consumers will respond positively as you take the time and effort to educate and build trust with them.
I welcome your thoughts.
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